Creating Success Through Social Media

When we set up our first division in Brisbane, we quickly found out how difficult it was to brand ourselves in the area. As we were unable to find a clear source for brisbane promotional products, many of our campaigns fell dead in the water. This was in thanks to a combination of things least of which was our ignorance regarding the demographic that we were hoping to reach. Fortunately we had not placed a great deal of hope in the division and had only used a handful of employees that we recalled back to the states – it’s not a bad idea to feel out potential ground to break but it’s wiser to recognize when something is not going to work out rather than keep hammering at it.

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